What if we told you that it is possible to gather extensive information about your supporters, to the point where you can sell them exactly what they want, precisely when they are most likely to want it? There is no doubt that this would be of interest to you. Fortunately, Customer Relationship Management (CRM) tools are constantly evolving and becoming increasingly sophisticated every year. In this article, we will try to demystify #CRM to understand its value, as well as the best way for...

Few managers today are unfamiliar with the concept of economies of scale. This economic principle, according to which the purchase of raw materials or services in larger quantities makes it possible to achieve savings per unit, is in reality not the exclusive privilege of the largest. This principle is also at the heart of the cooperative concept: coming together to buy jointly and contribute to each other's performance by sharing production tools such as more advantageous rates. So how can...

At the heart of clubs’ financial concerns, the player wage bill represents, in the vast majority of cases, their largest expense. While some leagues are trying to control it by introducing, for example, a salary cap, as in rugby — where the total wage bill is capped at 60% of the projected budget and, more strictly, at €10.7 million maximum — the majority of professional clubs that file for bankruptcy do so because of poor management of player salaries. The teams at Six Sports Management...

In recent months, Six Sports Management has had the opportunity to support a leading football club in the French sports landscape in structuring its strategic plan for the next three seasons. The ambition? To provide the club with a tool enabling it to structure its growth for the seasons ahead by identifying clear objectives to achieve and relevant projects to deliver them. A particularly structuring exercise, but one requiring significant groundwork beforehand. Here is some feedback from the...

Within the French stadium ecosystem, one term keeps coming up: customer experience. And for good reason. In a world where it is increasingly difficult to attract supporters and persuade them to return to the stadium regularly, providing a high-quality experience has become a sine qua non for filling the stands. At the heart of this experience is an element that is often the subject of debate within stadiums, particularly because of its price: food & beverage. Food & beverage: a...