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Why is CRM so useful for professional clubs?

Why is CRM so useful for professional clubs?

by Antoine Duval | Mar 3, 2026 | Gestion d'un club professionnel

What if we told you that it is possible to gather extensive information about your supporters, to the point where you can sell them exactly what they want, precisely when they are most likely to want it? There is no doubt that this would be of interest to you....
Our manifesto: professional clubs, driving collective value

Our manifesto: professional clubs, driving collective value

by Antoine Duval | Mar 18, 2025 | Nos convictions

As you travel the length and breadth of France’s clubs, meeting their directors, you quickly realize that, whatever the sport, the same observation is on everyone’s lips: the current economic model of professional sport needs to be rethought. Declining TV rights, the...
How can an effective procurement strategy contribute to the performance of a professional club?

How can an effective procurement strategy contribute to the performance of a professional club?

by Antoine Duval | Mar 4, 2025 | Gestion d'un club professionnel

Few managers today are unfamiliar with the concept of economies of scale. This economic principle, according to which the purchase of raw materials or services in larger quantities makes it possible to achieve savings per unit, is in reality not the exclusive...
The Savannah Bananas, breaking the rules in sports entertainment

The Savannah Bananas, breaking the rules in sports entertainment

by Antoine Duval | Jan 6, 2025 | Analyses marché

Have you ever heard of the Savannah Bananas? This American baseball team that has made entertainment its trademark. They don’t play in MLB, yet they sell out all their games and even tour the US. To differentiate itself, it decided not to put sporting...
How to optimize the players wage bill in a professional club?

How to optimize the players wage bill in a professional club?

by Antoine Duval | Dec 10, 2024 | Gestion d'un club professionnel

At the heart of clubs’ financial concerns, the player wage bill represents, in the vast majority of cases, their largest expense. While some leagues are trying to control it by introducing, for example, a salary cap, as in rugby — where the total wage bill is capped...
Defining a strategic plan for a professional club: what are the benefits? How to proceed?

Defining a strategic plan for a professional club: what are the benefits? How to proceed?

by Antoine Duval | Nov 26, 2024 | Gestion d'un club professionnel

In recent months, Six Sports Management has had the opportunity to support a leading football club in the French sports landscape in structuring its strategic plan for the next three seasons. The ambition? To provide the club with a tool enabling it to structure its...
3×3 basketball at the heart of the challenges facing the development of basketball as a whole

3×3 basketball at the heart of the challenges facing the development of basketball as a whole

by Antoine Duval | Apr 24, 2023 | Analyses marché

Basketball is one of the most professionalized sports, largely because of the power and global reach of the American NBA. In recent years, a new variation of the sport has been gaining significant momentum: 3×3 basketball. Recently introduced to the Olympic Games...
Becoming a Place to Live: The New Challenge for Sports Venues

Becoming a Place to Live: The New Challenge for Sports Venues

by Antoine Duval | Apr 7, 2023 | Analyses marché

While the French public authorities have never been so heavily involved in the construction of sports venues, particularly for Euro 2016 (Allianz Riviera, Stade Atlantique Bordeaux Métropole) and the Paris 2024 Olympic Games (adidas arena, Stade Bauer, etc.), clubs...
Optimizing F&B Services at Your Stadium: What Are the Options?

Optimizing F&B Services at Your Stadium: What Are the Options?

by Antoine Duval | Mar 17, 2023 | Gestion d'un club professionnel

Within the French stadium ecosystem, one term keeps coming up: customer experience. And for good reason. In a world where it is increasingly difficult to attract supporters and persuade them to return to the stadium regularly, providing a high-quality experience has...
Funding your performance analysis department, whatever your means are

Funding your performance analysis department, whatever your means are

by Antoine Duval | Feb 17, 2023 | Structurer sa donnée sportive

Following their first two articles on data management and the structuring of a performance analysis department, Six Sports Management and Alexis Barat are now looking at the issue of funding such a department. What are the costs involved, and how can it be financed?...
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Articles récents

  • Why is CRM so useful for professional clubs?
  • Our manifesto: professional clubs, driving collective value
  • How can an effective procurement strategy contribute to the performance of a professional club?
  • The Savannah Bananas, breaking the rules in sports entertainment
  • How to optimize the players wage bill in a professional club?

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