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Why is CRM so useful for professional clubs?

Why is CRM so useful for professional clubs?

by Antoine Duval | Mar 3, 2026 | Gestion d'un club professionnel

What if we told you that it is possible to gather extensive information about your supporters, to the point where you can sell them exactly what they want, precisely when they are most likely to want it? There is no doubt that this would be of interest to you....
How can an effective procurement strategy contribute to the performance of a professional club?

How can an effective procurement strategy contribute to the performance of a professional club?

by Antoine Duval | Mar 4, 2025 | Gestion d'un club professionnel

Few managers today are unfamiliar with the concept of economies of scale. This economic principle, according to which the purchase of raw materials or services in larger quantities makes it possible to achieve savings per unit, is in reality not the exclusive...
How to optimize the players wage bill in a professional club?

How to optimize the players wage bill in a professional club?

by Antoine Duval | Dec 10, 2024 | Gestion d'un club professionnel

At the heart of clubs’ financial concerns, the player wage bill represents, in the vast majority of cases, their largest expense. While some leagues are trying to control it by introducing, for example, a salary cap, as in rugby — where the total wage bill is capped...
Defining a strategic plan for a professional club: what are the benefits? How to proceed?

Defining a strategic plan for a professional club: what are the benefits? How to proceed?

by Antoine Duval | Nov 26, 2024 | Gestion d'un club professionnel

In recent months, Six Sports Management has had the opportunity to support a leading football club in the French sports landscape in structuring its strategic plan for the next three seasons. The ambition? To provide the club with a tool enabling it to structure its...
Optimizing F&B Services at Your Stadium: What Are the Options?

Optimizing F&B Services at Your Stadium: What Are the Options?

by Antoine Duval | Mar 17, 2023 | Gestion d'un club professionnel

Within the French stadium ecosystem, one term keeps coming up: customer experience. And for good reason. In a world where it is increasingly difficult to attract supporters and persuade them to return to the stadium regularly, providing a high-quality experience has...

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