by Antoine Duval | Mar 3, 2026 | Gestion d'un club professionnel
What if we told you that it is possible to gather extensive information about your supporters, to the point where you can sell them exactly what they want, precisely when they are most likely to want it? There is no doubt that this would be of interest to you....
by Antoine Duval | Mar 18, 2025 | Nos convictions
As you travel the length and breadth of France’s clubs, meeting their directors, you quickly realize that, whatever the sport, the same observation is on everyone’s lips: the current economic model of professional sport needs to be rethought. Declining TV rights, the...
by Antoine Duval | Mar 4, 2025 | Gestion d'un club professionnel
Few managers today are unfamiliar with the concept of economies of scale. This economic principle, according to which the purchase of raw materials or services in larger quantities makes it possible to achieve savings per unit, is in reality not the exclusive...
by Antoine Duval | Jan 6, 2025 | Analyses marché
Have you ever heard of the Savannah Bananas? This American baseball team that has made entertainment its trademark. They don’t play in MLB, yet they sell out all their games and even tour the US. To differentiate itself, it decided not to put sporting...
by Antoine Duval | Dec 10, 2024 | Gestion d'un club professionnel
At the heart of clubs’ financial concerns, the player wage bill represents, in the vast majority of cases, their largest expense. While some leagues are trying to control it by introducing, for example, a salary cap, as in rugby — where the total wage bill is capped...
