{"id":913,"date":"2026-09-16T15:48:40","date_gmt":"2026-09-16T13:48:40","guid":{"rendered":"https:\/\/sixsportsmanagement.fr\/?page_id=913"},"modified":"2026-09-16T16:37:42","modified_gmt":"2026-09-16T14:37:42","slug":"intelligence-economique","status":"publish","type":"page","link":"https:\/\/sixsportsmanagement.fr\/?page_id=913","title":{"rendered":"Intelligence \u00e9conomique"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000000&#8243; background_image=&#8221;http:\/\/sixsportsmanagement.fr\/wp-content\/uploads\/2023\/02\/Article-Data-2.jpeg&#8221; parallax=&#8221;on&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;80px||||false|false&#8221; custom_padding_tablet=&#8221;0px||||false|false&#8221; custom_padding_phone=&#8221;||||false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;5953ed9c-fb4b-4218-99a6-f96c88423899&#8243; header_4_text_color=&#8221;gcid-afa30cf2-6f5d-4b9c-aa39-7dbe1ac3b7a3&#8243; global_colors_info=&#8221;{%22gcid-afa30cf2-6f5d-4b9c-aa39-7dbe1ac3b7a3%22:%91%22header_4_text_color%22%93}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h4><span style=\"color: #409c24;\">SIX SPORTS INTELLIGENCE<\/span><\/h4>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;8798b384-3f34-4a00-bf88-ab2ab64973f5&#8243; header_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h1><span>Fournisseur d&#8217;intelligence \u00e9conomique pour les acteurs du sport<\/span><\/h1>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Showcase&#8221; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000000&#8243; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||2px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;http:\/\/sixsportsmanagement.fr\/wp-content\/uploads\/2026\/02\/Logo-Six-Sports-Intelligence-blanc.png&#8221; title_text=&#8221;Logo Six Sports Intelligence blanc&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;58%&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;44c088d9-24a3-41b6-ab7b-f2e46beb2fab&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;|||-116px||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; custom_padding=&#8221;|||2px||&#8221;]<h2>Recueillir des informations \u00e9conomiques pour faire la diff\u00e9rence<\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_tablet=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_phone=&#8221;20px|20px|20px|20px|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;rgba(255,255,255,0.4)&#8221; global_colors_info=&#8221;{}&#8221; border_color_all__hover_enabled=&#8221;on|hover&#8221; border_color_all__hover=&#8221;#FFFFFF&#8221; background__hover_enabled=&#8221;off|hover&#8221; background_color__hover=&#8221;rgba(255,255,255,0.1)&#8221; background_enable_color__hover=&#8221;on&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;df0efe73-7df4-4254-aff4-0a7a5633e97b&#8221; header_4_text_color=&#8221;gcid-afa30cf2-6f5d-4b9c-aa39-7dbe1ac3b7a3&#8243; custom_margin=&#8221;||10px||false|false&#8221; global_colors_info=&#8221;{%22gcid-afa30cf2-6f5d-4b9c-aa39-7dbe1ac3b7a3%22:%91%22header_4_text_color%22%93}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h4><span style=\"font-size: xx-large;\">Intelligence \u00e9conomique<\/span><\/h4>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;e1f6ea5a-2dd5-48d7-aa28-5a624f3831d8&#8243; text_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<div class=\"page\" title=\"Page 3\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div>\n<p>Analyse des tarifs pratiqu\u00e9s par la concurrence<\/p>\n<p>Comparaison des performances des sources de revenus (billetterie, F&amp;B, diversification&#8230;)<\/p>\n<p>Analyse comparative des offres commerciales (sponsoring, fan experience&#8230;)<\/p>\n<p>Benchmark approfondi du positionnement des concurrents dans le secteur&#8230;<\/p>\n<\/div>\n<p><span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_tablet=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_phone=&#8221;20px|20px|20px|20px|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_color_all=&#8221;gcid-a4405f6c-a1ea-4782-80a8-25c182da384f&#8221; global_colors_info=&#8221;{%22gcid-a4405f6c-a1ea-4782-80a8-25c182da384f%22:%91%22border_color_all%22%93}&#8221; border_color_all__hover=&#8221;#FFFFFF&#8221; border_color_all__hover_enabled=&#8221;on|desktop&#8221; background__hover_enabled=&#8221;off|hover&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;df0efe73-7df4-4254-aff4-0a7a5633e97b&#8221; header_4_text_color=&#8221;gcid-afa30cf2-6f5d-4b9c-aa39-7dbe1ac3b7a3&#8243; custom_margin=&#8221;||10px||false|false&#8221; global_colors_info=&#8221;{%22gcid-afa30cf2-6f5d-4b9c-aa39-7dbe1ac3b7a3%22:%91%22header_4_text_color%22%93}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h4><span style=\"font-size: xx-large;\">Au soutien des leaders de l&#8217;industrie comme de ses nouveaux entrants pour appr\u00e9hender un march\u00e9 complexe<\/span><\/h4>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;e1f6ea5a-2dd5-48d7-aa28-5a624f3831d8&#8243; text_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<div class=\"page\" title=\"Page 3\" style=\"text-align: justify;\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><span style=\"font-size: 14px;\">Six Sports Intelligence fournit des informations strat\u00e9giques aux acteurs \u00e9conomiques du secteur du sport afin de leur permettre de :<\/span><\/p>\n<div>\n<ul>\n<li>Mieux comprendre le march\u00e9 et d&#8217;am\u00e9liorer leur positionnement ;<\/li>\n<li>Anticiper les \u00e9volutions de la concurrence et des tendances de consommation.<\/li>\n<\/ul>\n<p>Nous avons la conviction que le recours \u00e0 des donn\u00e9es de qualit\u00e9 est essentiel pour prendre les bonnes d\u00e9cisions. Ces donn\u00e9es \u00e9tant sensibles, nous nous appuyons sur un r\u00e9seau solidement ancr\u00e9 dans le secteur pour recueillir des informations que nous pouvons comparer de mani\u00e8re anonyme, afin d&#8217;aider les entreprises \u00e0 d\u00e9velopper leur activit\u00e9 gr\u00e2ce \u00e0 des analyses pertinentes.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_slider use_text_overlay=&#8221;off&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;none&#8221; content_max_width=&#8221;100%&#8221; max_height=&#8221;1000px&#8221; custom_padding=&#8221;92px||92px|||&#8221; border_width_all_image=&#8221;50px&#8221; border_color_all_image=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; image=&#8221;http:\/\/sixsportsmanagement.fr\/wp-content\/uploads\/2026\/08\/LaLiga_logo_2023.svg_-scaled.webp&#8221;][et_pb_slide heading=&#8221;Identit\u00e9 de club et positionnement marketing&#8221; image=&#8221;http:\/\/sixsportsmanagement.fr\/wp-content\/uploads\/2026\/09\/ProD2_logo_2012.svg_.webp&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000000&#8243; background_enable_color=&#8221;on&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221; sticky_transition=&#8221;on&#8221; theme_builder_area=&#8221;post_content&#8221;]<p style=\"text-align: justify;\">Aux c\u00f4t\u00e9s d&#8217;Havas, Six Sports Management a produit une analyse approfondie de la strat\u00e9gie identitaire des clubs de rugby fran\u00e7ais ainsi que de concurrents territoriaux en vue de permettre \u00e0 un club professionnel de deuxi\u00e8me division de trouver son positionnement identitaire et marketing.\u00a0<\/p>\n<p style=\"text-align: justify;\">Livrable cl\u00e9 : un benchmark exhaustif du positionnement identitaire des concurrents identifi\u00e9s et des recommandations de positionnement \u00e0 adopter sp\u00e9cifiques au club accompagn\u00e9 et \u00e0 son territoire.<\/p>\n<p style=\"text-align: justify;\"><\/p>[\/et_pb_slide][et_pb_slide heading=&#8221;Analyse de la concurrence sur les services B2B&#8221; image=&#8221;http:\/\/sixsportsmanagement.fr\/wp-content\/uploads\/2026\/09\/Occitanie-logo-transparent.png&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000000&#8243; background_enable_color=&#8221;on&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; border_width_all_image=&#8221;26px&#8221; global_colors_info=&#8221;{}&#8221; sticky_transition=&#8221;on&#8221; theme_builder_area=&#8221;post_content&#8221;]<p style=\"text-align: justify;\">Aux c\u00f4t\u00e9s de Spartner Event &amp; Consulting, Six Sports Management a fourni \u00e0 la r\u00e9gion Occitanie des apprentissages cl\u00e9s sur les services propos\u00e9s par les centres de performance concurrents des CREPS r\u00e9gionaux en ce qui concerne leurs offres B2B : pricing, approche marketing, services propos\u00e9s&#8230;<\/p>\n<p style=\"text-align: justify;\">Livrables cl\u00e9s : un benchmark exhaustif avec des recommandations cl\u00e9s adapt\u00e9es \u00e0 la capacit\u00e9 des CREPS de la r\u00e9gion \u00e0 fournir de telles prestations.\u00a0<\/p>\n<p style=\"text-align: justify;\"><\/p>[\/et_pb_slide][\/et_pb_slider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Call to Action&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000000&#8243; background_image=&#8221;http:\/\/sixsportsmanagement.fr\/wp-content\/uploads\/2023\/02\/Article-Data-2.jpeg&#8221; parallax=&#8221;on&#8221; custom_padding=&#8221;11vw||11vw||true|false&#8221; filter_brightness=&#8221;98%&#8221; saved_tabs=&#8221;all&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000000&#8243; background_image=&#8221;https:\/\/sixsportsmanagement.fr\/wp-content\/uploads\/2024\/11\/augmented-reality-background-01@2x.png&#8221; custom_padding=&#8221;3vw|8vw|3vw|8vw|true|true&#8221; global_colors_info=&#8221;{%22gcid-143aa564-2dbe-4a69-aba4-6587f516793c%22:%91%22background_color_gradient_stops%22%93}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;http:\/\/sixsportsmanagement.fr\/wp-content\/uploads\/2022\/10\/IMG-2769.png&#8221; title_text=&#8221;IMG-2769&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;13%&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;5953ed9c-fb4b-4218-99a6-f96c88423899&#8243; header_4_text_color=&#8221;gcid-afa30cf2-6f5d-4b9c-aa39-7dbe1ac3b7a3&#8243; text_orientation=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{%22gcid-afa30cf2-6f5d-4b9c-aa39-7dbe1ac3b7a3%22:%91%22header_4_text_color%22%93}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<h4>Parlons nous<\/h4>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;44c088d9-24a3-41b6-ab7b-f2e46beb2fab&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h2>Envie de mieux se d\u00e9marquer au sein de l&#8217;\u00e9cosyst\u00e8me sportif ?<\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p style=\"text-align: center;\"><a href=\"mailto:antoine.duval@sixsportsmanagement.fr\">antoine.duval@sixsportsmanagement.fr<\/a><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">+33 6 28 36 65 79<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>SIX SPORTS INTELLIGENCEFournisseur d&#8217;intelligence \u00e9conomique pour les acteurs du sportRecueillir des informations \u00e9conomiques pour faire la diff\u00e9renceIntelligence \u00e9conomique Analyse des tarifs pratiqu\u00e9s par la concurrence Comparaison des performances des sources de revenus (billetterie, F&amp;B, diversification&#8230;) Analyse comparative des offres commerciales (sponsoring, fan experience&#8230;) Benchmark approfondi du positionnement des concurrents dans le secteur&#8230; Au soutien des [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-913","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/sixsportsmanagement.fr\/index.php?rest_route=\/wp\/v2\/pages\/913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sixsportsmanagement.fr\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sixsportsmanagement.fr\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sixsportsmanagement.fr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sixsportsmanagement.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=913"}],"version-history":[{"count":7,"href":"https:\/\/sixsportsmanagement.fr\/index.php?rest_route=\/wp\/v2\/pages\/913\/revisions"}],"predecessor-version":[{"id":976,"href":"https:\/\/sixsportsmanagement.fr\/index.php?rest_route=\/wp\/v2\/pages\/913\/revisions\/976"}],"wp:attachment":[{"href":"https:\/\/sixsportsmanagement.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}